Aaji Care-at-Home Services

2012

Hybrid

Health

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Region of operation

Maharashtra

Headquarters address

Opp I.I.T Main Gate, Near Powai English High School, Powai, Mumbai, Mahashtra Country: India Zip: 400076

Target problem

Aaji Care-at-Home Services is a social enterprise that offers non-medical / personal Care services to families with patients, seniors and kids at their home through a team of trained and certified Health Care Assistants . Their objective is to dissolve anxiety, frustration & pain for families in the need of care.

Key product / Service

Non-medical / personal Care services to families with patients, seniors and kids at their home

Team size

101-500

Number of beneficiaries

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Funding and Operating Model


Funding round

Series A

Total funding raised

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Business details

Aaji Care at Home Services provide professional services in the non-medical / personal care space for families which need care for patients, seniors and kids. At the same time, they train and employ low-income women to work as Care Assistants. There are a number of training institutes that are training people to work in hospitals but none that train people to provide vital non medical care at home so it works towards closing this gap. The key difficulty has been to get women involved. This is a service that has traditionally been done by maids and so it has been looked down upon, even by poor people. It has been challenging to convince people that this is a dignified, respectable profession. They had tried to professionalize the job as much as possible and this has helped change perceptions. Their future expansion path depends upon collaboration with the investors to raise more funds.

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