B2R

2009

For-profit

Livelihood

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Details


Region of operation

Uttarakhand

Headquarters address

F-313/C 2nd Floor, Lado Sarai New Delhi, New Delhi Country: India Zip: 110030

Target problem

B2R want to tap into the huge potential in rural India. Rural India has formerly only been seen as a supplier of labor to urban India in offering world-class services -our business aims to leverage the potential of rural society in a manner that creates sustainable, professional and commercial capacity.The mission is to make a high social impact in India by generating employment in rural India. This will provide our rural educated, unemployed youth with the opportunity to earn a viable livelihood within walking distance from their homes.Facilitate and contribute to the integrated development of other capabilities in the villages by investing 33% of the profits generated by B2R back into the community within these villages. This will be done using strategy of profit-sharing with employees, implementing projects identified by the villages, and by contributing to community projects as needed by the region implemented through like-minded NGOs.

Key product / Service

BPO delivery

Team size

101-500

Number of beneficiaries

1000

Awards and recognition

  • Winner of the Villgro-Wantrapreneur 2011
  • Winner of TiE–Lumis Excellence Award 2010

Funding and Operating Model


Funding round

Series A

Total funding raised

Business details

The innovative service delivery model , delivers high quality services at a low cost footprint. The clusters of rural delivery centres in a hub-and-spoke model are of relatively smaller size built on the principle of decentralized self-reliant service centres and centralized work distribution and aggregation. Appropriate elements of technology for power backup, internet connectivity and data security have been put together to create technology infrastructure in line with customers’ expectations and comparable to urban centres without the exorbitant costs .They also collaborate with local NGOs/agencies for hiring, infra creation support. Putting up right technology infrastructure in the rural areas to deliver leveraging that potential was a big challenege during the beginning. .The demand side continues to pose a challenge in respect of convincing potential customers – the disbelief in the customers’ mindset that such work can be done from rural locations.

Partners and key clients

Partnership with different NGOs

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