Swadhaar Finserve Pvt Ltd

To be the preferred provider of microfinancial services




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Region of operation

Maharashtra, Gujarat, Madhya Pradesh, Rajasthan.

Headquarters address

Tenement 1/3 & 1/4, Old MHB Colony, Anand Nagar, Santacruz East, Mumbai Country: India Zip: 400055

Target problem

In Hindi, the word “Swadhaar” means self-support, and is a reflection of the Company’s mission to make available regular, reliable and efficient financial services to the economically vulnerable urban poor, enabling them to become self reliant and meet their aspirations for a better and more secure future.

Key product / Service

Loans and Insurance

Team size


Number of beneficiaries


Awards and recognition

  • Swadhaar won the Finnoviti Award 2013 for the 'Mobile Wallet' product in the digital category
  • Swadhaar was honoured with the 'Smart Campaign' client protection certification for strong client protection practices. Swadhaar was amongst the five microfinance institutions in India to receive this honour
  • Swadhaar has been awarded the respected MFTransparency ""Seal of Transparency"" for pricing transparency. This seal is awarded to the providers of microfinance who become transparent in their product pricing.

Funding and Operating Model

Funding round

Series B

Total funding raised

$ 4583333.34

Business details

Swadhaar’s mission centers on making financial inclusion a reality for India’s urban poor.Swadhaar’s vision of financial inclusion involves making available a diverse array of products to its clients. The expedient delivery of these products comprises an important part of this goal. Swadhaar strives to extend to its clients the same ease of access to financial services enjoyed by higher income members of society. This emphasis on providing both a full suite of products and a high level of service quality informs Swadhaar’s values and lending methodology.In keeping with its vision of financial inclusion, Swadhaar tailored its operations specifically to this under-served urban market, cultivating a client-centric approach with an emphasis on flexibility, choice and convenience.

Partners and key clients

Lenders: Central Bank Of India State Bank of India Bank of Baroda UCO Bank Maanaveeya Holdings & Investments Pvt Ltd Ratnakar Bank Ltd IDBI Bank Ltd Gruh Finance Development Credit Bank Standard Chartered Bank MAS Financial Services Ltd Reliance Capital Ltd Axis Bank Ltd YES Bank Ltd Tata Capital Financial Services Ltd.



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